Selected Group has been featured in the industry media HortiDaily for our groundbreaking RegEnergy project in Frövi, Sweden.
The article describes how, by utilizing industrial surplus heat and advanced greenhouse technology, we produce premium tomatoes year-round – with a significantly lower climate footprint and strong response from the retail market.
Our Group CEO, Frederik Gundorph Olesen, states in the article:
“Our first season confirmed the core assumptions of our model. The greenhouse delivered stable weekly production – even during winter. And we gained valuable knowledge in plant care, flow optimization, and team structure, which has directly shaped our setup this year.”
With season 2, the project has been strengthened through a new operator structure with ECA Operator Frövi AB and collaboration with KUBO’s Smart Growing program, ensuring higher efficiency and continuity in operations.
Read the article here: HortiDaily – Swedish-grown tomatoes powered by waste heat and smart tech gain traction in retail
Selected Group has entered a partnership with Nevel
The international horticulture media outlet HortiDaily has published an article about Selected Group and the RegEnergy project in Frövi.
Frövi 2: New Climate-Certified Greenhouse Project Takes Shape in Sweden
